I'm Kevin Le. I build the whole machine that turns attention into customers — the content, the website, and the marketing system that connects them. Strategy first, always.
Most people arrive knowing one symptom. Pick the door that sounds like your week — they all open into the same building.
"Nobody knows we exist."
"We have traffic and nothing to show it."
"Hot leads one week. Silence the next."
"Honestly? All three, and I want one person owning it."
For years I pointed a camera at other people's businesses. Then I got tired of handing over a beautiful film and watching it land nowhere. So I learned the rest of it. Video, web and marketing were never three services — they're one machine, with one job: turn a stranger into a customer.
Decide what you're actually selling.
Before a single frame or line of code. Who the buyer is, what they're really choosing between, what you say that nobody else can say. Every stage after this one is just execution of this decision — which is why most marketing fails here, not later.
Make something people stop for.
This is the part I've done longest — brand films, podcasts, photography, social. But now it gets built to a spec: every piece has a job, a destination, and a next step. Pretty is table stakes. Pointed is the point.
Give it somewhere worth landing.
The site, the store, the landing page. Built around the one action the business actually needs, fast enough to survive a phone on cell signal, and shaped so the content you just paid for has a place to send people.
Turn the visit into money.
Funnels, CRM, email and SMS, automations, and the reporting that tells you which stage is leaking. This is where most of a business's lost revenue is sitting, and it's the least glamorous work I do. It's also the part that pays for the rest.
Strategy is the stage every other stage depends on — so I gave it its own name and its own front door. Project: Kingmaker is the brand and content system: archetype-driven positioning, a message you can repeat, and a content engine that doesn't rely on you remembering to post.
A rebel's method and a sage's system — reject the noise, then prove the result. If your problem is stage 01, and nobody can explain who you are or why you're different, that's where to start.
The two normal options each solve half the problem. Most businesses buy one, blame it for the other half, and start over next year.
Senior direction, quarterly plans, vendor oversight. Genuinely valuable — until the problem turns out to be execution. Then you've bought a strategy nobody has the hands to build.
Direction, no handsOutput, on a schedule. Videos get made, pages get shipped. But nobody owns whether any of it connects — and the account manager between you and the work has never met your customer.
Hands, no directionI set the strategy and then go build it — the film, the site, the funnel, the automation. One person from the positioning decision to the thing that's live on Friday. Nothing gets lost between the plan and the work, because there's no handoff.
Direction and handsNo account manager, no handoff between the video team and the web team and the ads team. The person who decided the strategy is the person editing the film and writing the automation. Nothing gets lost in translation because there's no translation.
Transcripts, rough cuts, data cleanup, boilerplate, first drafts, migrations. I've built my own pipelines for the repetitive 70% so my hours go to the 30% that needs judgment — the strategy, the story, and the taste calls. It's why the timeline looks unreasonable and the invoice doesn't.
When the software I need doesn't exist, I write it. Speaker Cut started as a script to save myself a day a week and turned into a product other editors pay for. That habit is why "can you build that?" is usually a yes.
Films, podcasts, sites and one shipped product. A slice of it — the automations and dashboards never had a thumbnail.
01 / 12
Finkelstein & Segal · Stephen Ross
Agentic finance platform launch
Tate Smith · brand film
STRONGBOX product film
A year of innovation
Escape Your Limits · Austin, TX
Greatest Stories Never Told
macOS app + store · built and shipped solo
Shopify storefront & brand system
Custom WordPress theme & rate tooling
Customer case-study feature
Brand story film · family-owned since 1969
There's more — brand films, engagement series, studio builds, automations that never had a thumbnail.
Ask about the restThe rail above is the highlight reel. This is the rest of it — films, podcasts, shoots, sites and one shipped product.
Harley Finkelstein & David Segal · Stephen Ross
Tate Smith · brand film
Brody Smith · founder story
Agentic finance platform launch
STRONGBOX product film
A year of innovation
450 Bushmaster · field film
Garage flooring · brand film
Customer case-study feature
Brand story film · family-owned since 1969
Brand story film · nonprofit
Cinematic vlog
Trailer
Cinematic travel film
Luxury listing
Escape Your Limits · Austin, TX
Greatest Stories Never Told
Fit Body Bootcamp · Chino Hills, CA
Escape Your Limits · Beverly Hills
Greatest Stories Never Told
Campaign photoshoot
Fitness photoshoot
Family session
Engagement story series
Shopify storefront & brand system
Custom WordPress theme & rate tooling
Trail-race calendar, data-driven
macOS app + store · built and shipped solo
Nothing in that category yet.
For the last two years I've shot and cut Big Shot — the podcast hosted by Harley Finkelstein (President, Shopify) and David Segal (co-founder, DAVIDsTEA). I'm the camera and the edit, and I built the studio and the post workflow the whole thing runs on.
Barry Diller. Jeffrey Katzenberg. Michael Ovitz. Lloyd Blankfein. Mike Milken. In rooms like that you get one take, the production has to disappear, and nothing is allowed to break. It's the clearest proof I have of the two things I claim above — that I build the system, and that I'm the one operating it.
ON AIR
Alex Hormozi · Tony Horton · Bedros Keuilian · Gunnar Peterson · Nicole Arbour · Don Saladino · Craig Clemens.
Not the pitch-deck version. What's actually broken, what you've already tried, and what number has to move for this to have been worth it. If I can't name that number, I'll tell you so instead of selling you a retainer.
One page. Where attention comes from, what it touches, where it converts, and what happens automatically after. You approve the map before I build anything — because if the strategy is wrong, a beautiful film just makes you wrong faster.
Destination and conversion first, because a film with nowhere to land is an expensive mood board. Then we shoot — and every piece of content is built to feed a system that already works.
Launch is the midpoint, not the finish line. I stay on the dashboard, find the stage that's leaking, cut what's dead and double what's working. Monthly, in plain English.
A macOS app for Final Cut Pro editors. It reads every camera's mic, decides who's talking, and hands back a finished multicam timeline — a job that used to eat a full day of my week.
I built it because I needed it. Then other editors needed it too. Design, code, licensing, billing, docs and support — all of it mine.
